I tried the new iPhone Kindle app moments after it became available on Apple’s App Store (AAPL), and my first impression is generally positive. But first, let me note the key features of the hardware Kindle that aren’t carried over to the iPhone app. It doesn’t support periodicals. It doesn’t read books aloud. It doesn’t allow you to enter notes or highlight text, look up words in a dictionary, or perform searches.

And, if you wish to purchase a new e-book, the Kindle app sends you over to the iPhone’s Safari Web browser to go the Amazon (AMZN) Web site; it lacks a built-in Kindle store.

However, it is a solid basic app for reading books, and is especially valuable if you already own a hardware Kindle, as I do. In my brief tests, the iPhone app synchronized rapidly and perfectly with my purchased library of Kindle books on Amazon’s servers, and allowed me to retrieve a previously purchased e-book, without paying again, just as my hardware Kindle does. It also synchronized to the furthest page I had read in that book on my Kindle. After reading for awhile on the iPhone, I performed that process in reverse, and my Kindle took me to the same spot where I had quit reading on the iPhone.

This means that, if I were in line at the grocery store with my iPhone, I could read a few pages of my book, and then, when I picked up my Kindle at home, I could continue reading, starting from the same spot.

I also was able to buy a new book using the iPhone’s Web bowser, and Amazon gave me a choice of auto-delivering it to either my Kindle or my iPhone, which it treats as just another Kindle. I did so, and it appeared very quickly. I later downloaded it as well to my Kindle.

Reading on the device was easy. You turn pages using the iPhone’s horizontal swiping gesture, and you can change the font size on the fly, and create bookmarks, which then can be synced back to a Kindle device. You can view any notes you made on a hardware Kindle. And there’s a slider to quickly go back and forth through chunks of the book.

The only flaw I encountered in my brief testing: if you turn pages too fast you get a fleeting blank page or two.

In two key respects, using the iPhone app seems superior to using a Kindle. First, the iPhone’s screen is brighter, and supports color, so book covers and illustrations in my test books looked much better on the iPhone than they did on the Kindle. Second, the iPhone is smaller and thus much more portable.

The new Kindle app isn’t as full-featured as some other e-reader apps for the iPhone, which do allow annotation, searching, and so forth. But it gets the job done and it gives you access to Amazon’s large catalog, which contains more popular and current commercial titles than other e-book sellers offer.

If you’re an iPhone or iPod Touch owner who has yearned for a Kindle but balked at its $359 price, or a Kindle owner with an iPhone or Touch already, this new Kindle app is a good bet, even if it is bare-bones.

So it’s only fair that I commend Verizon Wireless for its announcement this week that, starting in the second half of 2008, it will allow “any device” and “any application” to run on its cellphone network, without any restriction, or interference. The only requirement, Verizon says, will be that the devices–phones, computers, anything else–must meet a “very minimal set of technical requirements” to show that they can run on the Verizon network without damaging the network or other devices or services that run on it.

This new, open approach won’t replace Verizon’s current walled-garden system, with its heavy controls. It will exist alongside the current system, as a sort of parallel universe.

Still, this is potentially a huge step, a sign that perestroika has arrived among the Soviet ministries that rule the American cellphone industry. If Verizon Wireless does what it is promising, it could be even more significant than Google’s plan for an open cellphone operating system and its creation of a coalition of companies to support it. The reason is that anyone, not just the companies belonging to a particular alliance or group, should be able to build a phone, a data device, a software program or service, and run it on Verizon’s strong, fast, extensive network.

But, as the saying goes, “the devil is in the details.” And there are a couple of details of the company’s plan that could diminish the sweep and importance of its new commitment to openness.

First is the question of what Verizon means when it says a product must pass a sort of certification to run on the network. In a conference call explaining the plan, Verizon officials insisted that the testing and certification process would be much simpler and less onerous than the hoops companies must now jump through to get onto its network. They also promised the certification process would be “relatively short” and that the fees for certification would be “surprisingly reasonable.”

But until we learn the details next year, we won’t know if the certification process will be a mere technical formality, or a barrier to entry.

Even more worrisome is another issue: user pricing. Verizon officials made clear that, because they won’t be able any longer to limit the types of devices and applications that will run on their network, they will be applying “usage-based” data pricing. While they said this pricing would be “competitive,” any system that charges by the kilobyte or megabyte could be a real deterrent to the blossoming of the wireless Internet that Verizon’s open plan promises.

To be sure, Verizon has real concerns here. The bandwidth available on the cellphone networks is much more limited than that on landline networks. If somebody starts running Internet TV networks, or Web servers, or massive online games over the Verizon network, it could put a serious strain on the system.

But there’s a difference between setting higher fees for truly unusually high usage and erecting a payment system where everyone pays by the byte for even simple, common tasks like email, Web browsing, casual gaming, instant messaging, or simple video or audio streaming.

Taken to its extreme, that kind of metering could–intentionally or unintentionally–kill off the kind of innovation Verizon Wireless says it wants to encourage. That’s because the kind of innovative devices, software and services people are hungering for aren’t about making better voice calls. They’re about using the Internet, consuming those bytes that Verizon wants to meter.

So, let’s give credit where credit is due, but let’s watch how those details play out in the coming months. Verizon Wireless should be praised for giving up some of the control that was stifling wireless innovation in America, in my opinion at least. But, just how praiseworthy the move will be depends on some things we don’t know yet.

Now, suppose your new computer came with a particular Web browser or online music service, but you’d prefer a different one. You can just download and install the new software, and uninstall the old one. You can sign up for a new music service and cancel the old one. And, once again, you don’t need to even notify your Internet provider, let alone seek its permission.

Oh, and the developers of such computers, software and services can offer you their products directly, without going through the Internet provider, without getting the provider’s approval, and without giving the provider a penny. The Internet provider gets paid simply for its contribution to the mix: providing your Internet connection. But, for all practical purposes, it doesn’t control what is connected to the network, or carried over the network.

This is the way digital capitalism should work, and, in the case of the mass-market personal-computer industry, and the modern Internet, it has created one of the greatest technological revolutions in human history, as well as one of the greatest spurts of wealth creation and of consumer empowerment.

So, it’s intolerable that the same country that produced all this has trapped its citizens in a backward, stifling system when it comes to the next great technology platform, the cellphone.

A shortsighted and often just plain stupid federal government has allowed itself to be bullied and fooled by a handful of big wireless phone operators for decades now. And the result has been a mobile phone system that is the direct opposite of the PC model. It severely limits consumer choice, stifles innovation, crushes entrepreneurship, and has made the U.S. the laughingstock of the mobile-technology world, just as the cellphone is morphing into a powerful hand-held computer.

Whether you are a consumer, a hardware maker, a software developer or a provider of cool new services, it’s hard to make a move in the American cellphone world without the permission of the companies that own the pipes. While power in other technology sectors flows to consumers and nimble entrepreneurs, in the cellphone arena it remains squarely in the hands of the giant carriers.

The Soviet Ministry Model

That’s why I refer to the big cellphone carriers as the “Soviet ministries.” Like the old bureaucracies of communism, they sit athwart the market, breaking the link between the producers of goods and services and the people who use them.

To some extent, they try to replace the market system, and, like the real Soviet ministries, they are a lousy substitute. They decide what phones can be used on their networks and what software and services can be offered on those phones. They require the hardware and software makers to tailor their products to meet the carriers’ specifications, not just so they work properly on the network, but so they promote the carriers’ brands and their various add-on services.

Let me be clear: Any company that spends billions to build and maintain a wireless network deserves to be paid for its use, and deserves to make a profit and a return for its shareholders. Not only that, but companies like Verizon Wireless or AT&T Inc. should be free to build or sell phones or software or services.

What Is Needed

But, in my view, they shouldn’t be allowed to pick and choose what phones run on their networks, and what software and services run on those phones. We need a wireless mobile device ecosystem that mirrors the PC/Internet ecosystem, one where the consumers’ purchase of network capacity is separate from their purchase of the hardware and software they use on that network. It will take government action, or some disruptive technology or business innovation, to get us there.

To my knowledge, only one phone maker, Apple Inc., has been permitted to introduce a cellphone with the cooperation of a U.S. carrier without that carrier having any say in the hardware and software design of the product. And that one example, the iPhone, was a special case, because Apple is currently the hottest digital brand on earth, with its own multibillion-dollar online and physical retail network.

Even so, Apple had to make a deal with the devil to gain the freedom to offer an unimpaired product directly to users. It gave AT&T exclusive rights to be the iPhone’s U.S. network for an undisclosed period of years. It has locked and relocked the phone to make sure consumers can’t override that restriction. This arrangement reportedly brings Apple regular fees from AT&T, but penalizes people who live in areas with poor AT&T coverage.

Apple has also, so far, barred users from installing third-party programs on the iPhone, though the company announced last week it will open the phone to such programs early next year. (Web-based iPhone programs–those that run inside the Web browser–have been available from day one.)

These restrictions have rubbed some of the luster off the best-designed handheld computer ever made.

A few other “smart phones” sold primarily to businesses have been freer of carrier restrictions on third-party software and services than typical cellphones. But even these handsets, such as Palm Treos, Windows Mobile devices, and BlackBerrys, have been partly crippled by carriers in some cases.

As a technology reviewer, I have met with multiple small companies that had trouble getting their programs onto consumers’ phones without the permission of the carriers; getting that permission often requires paying the carriers. Sure, there are some clumsy workarounds that can evade the carrier barrier, but it’s nothing like the ability small software companies have had for decades to offer their products for installation on Windows or Macintosh computers.

We also need much greater portability of phone hardware. Because the federal government failed to set a standard for wireless phone technology years ago, we have two major, incompatible cellphone technologies in the U.S. Verizon Communications Inc. and Sprint Nextel Corp. use something called CDMA. AT&T and Deutsche Telekom AG’s T-Mobile use something called GSM. Except for a couple of oddball models, phones built for one of these technologies can’t work on the other. So that limits consumer choice and consumer power. If you want to switch from AT&T to Verizon, you have to swallow the cost of a new phone.

But the problem is even worse. The government didn’t require the CDMA companies to include a removable account-information chip, called a SIM card, in their phones. So, unlike people with GSM phones, Sprint and Verizon customers can’t keep their phones if they switch between the two carriers, even though they use the same basic technology. And, the government allows the GSM carriers to “lock” their phones, so a SIM card from a rival carrier won’t work in them, at least for a period of time. Techies can sometimes figure out how to get around this, but average folks can’t.

The carriers defend these restrictions partly by pointing out that they subsidize the cost of the phones in order to get you to use their networks. That’s also, they say, why they require contracts and charge early-termination fees. Without the subsidies, they say, that $99 phone might be $299, so it’s only fair to keep you from fleeing their networks, at least too quickly.

But this whole cellphone subsidy game is an archaic remnant of the days when mobile phones were costly novelties. Today, subsidies are a trap for consumers. If subsidies were removed, along with the restrictions that flow from them, the market would quickly produce cheap phones, just as it has produced cheap, unsubsidized versions of every other digital product, from $399 computers to $79 iPods.

The Federal Communications Commission is selling some new wireless spectrum that will supposedly lead to fewer restrictions for technology companies and consumers, but it’s far from certain that the carriers, with their legions of lobbyists and lawyers, will allow such a new day to dawn. Google Inc. is making noises about trying to bust open the cellphone prison, with new software and services, but that’s no sure bet either.

Remember Landlines?

We’ve been through this before in the U.S., though many younger readers may not recall it.

Up until the 1970s, when the federal government intervened, you weren’t allowed to buy your own landline phone, and companies weren’t able to innovate, on price or features, in making and selling phones to the public. All Americans were forced to rent clumsy phones made by a subsidiary of the monopoly phone company, AT&T, which claimed that, unless it controlled what was connected to its network, the network might suffer.

Well, the government pried that market open, and the wired phone network not only didn’t collapse, it became more useful and versatile, allowing, among other things, cheap connections to online data services.

I suspect that if the government, or some disruptive innovation, breaks the crippling power that the wireless carriers exert today, the free market will deliver a similar happy ending.

• Email me at mossberg@wsj.com.
  ]]> http://mossblog.allthingsd.com/20071021/free-my-phone/feed/ 58